On October 8, 2012, PlayFirst emailed its subscribers informing them that the company will cease the production of PC and Mac games and move to a new website since November 12, 2012. Other social games veterans who joined the company in late 2010 from Playdom and Zynga have also left however, PlayFirst claims the layoffs will not change its emphasis on the mobile market. Īs of late 2010, the company employed more than 100 workers, but laid off an unspecified number of its employees in early December 2011 due to 'restructuring'. PlayFirst's forays into the social gaming market have proven unsuccessful, as low user counts forced the company to cancel all of its Facebook games, Diner Dash and Chocolatier, not long after launching them. In October 2010, PlayFirst announced a focus on the mobile and social market after raising $9.2 million from investors, and cancelled releasing further casual games in the near future. Dream Chronicles was released during 20 in collaboration with KatGames.Ģ010–2015: Cancellation of releasing on PC/Mac and new direction The five-part, adventure/ hidden object-mixing Dream Chronicles series was another highlight in PlayFirst's portfolio. Other non- Dash PlayFirst games includes the three-part, retro-style strategy-based Chocolatier series, which was released during 20 in collaboration with Big Splash Games. However, they mostly earned lukewarm receptions from game critics and gamers. Spin-off series and games Wedding Dash (2007), Cooking Dash (2008), and Hotel Dash (2009) were released. PlayFirst games are available on more than 500 sites in 20 languages. PlayFirst has also published Diner Dash across multiple platforms, including PC, Mac, iPhone, iPad, Facebook and consoles DS, Xbox, and Wii. The success of Diner Dash with game critics and gamers prompted PlayFirst to release four sequels in the following years: Restaurant Rescue (2006), Flo on the Go (2006), Hometown Hero (2007), and the fifth BOOM! in 2010. Diner Dash was initially developed by Gamelab, a New York-based casual game developer, under a multi-title publishing agreement with PlayFirst. PlayFirst’s biggest commercial success was its first game, Diner Dash, which was released for the first time on PC/Mac platforms in late 2004. History 2004–2010: Early days, breakthrough, and maintaining the success of Dash series 3 Published and/or co-developed on iOS platforms.2 Published and/or co-developed on PC/Mac platforms.

1.2 2010–2015: Cancellation of releasing on PC/Mac and new direction.

1.1 2004–2010: Early days, breakthrough, and maintaining the success of Dash series.

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